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FINDING THE BEACON IN A CROWDED SEA

Whether you’re a provider or buyer, when it comes to choosing a location for BPO, shared services or other business specialisms such as ICT and research and development, your choices have never been greater.

Advancements in technology, increased global travel and the diversity of emerging business landscapes have opened new doors for us all. As a buyer or investor in services, however, the process of finding the right location can still be a protracted, exhaustive and highly skilled endeavour.

When it comes to selecting regions of the world, it often comes down to what the future of that region might look like, but being clear about the type of operating model you want from the outset is just as critical and should always be the foundation for sound decision-making. Then, all the factors that affect the operating model you want to achieve need to be scrutinized and given a big tick to ensure you will attain the scale, quality, competency and efficiency and you need.

Understanding the strengths, weaknesses and potential of regions are often worth considering in clusters, but benchmarking against the rest of the world can give a real sense of how strong a location proposition could actually be. Take Vietnam for example; just over 10 years ago their government began to invest heavily in STEM education and now it has a highly skilled technological workforce. Since then their outsourcing industry has grown exponentially and now boasts significant global players such as Intel, IBM, Nokia and Microsoft. Likewise, high tech automated business process software, IOT growth, Blockchain and waves of new skilled engineers and start-ups are increasing throughout Central and Eastern Europe, and let’s not forget the digital explosion taking place in China. A region that can offer you low costs, with the potential to develop under-utilised talent may be an area that can grow into your model, but if stability and added value from the offset is key you might consider a more mature market. In this instance, though, it would be crucial to have robust plans in order to handle challenges such as the inevitable ‘war on talent’. Also, in such mature hotspots and proven destinations, being able to leverage technology as the promoter and accelerator of performance and incentivising and prioritising innovation would also be key to survival.

Disregarding unsuitable locations where, for example, they might be lacking in managerial maturity or unlikely to achieve any added value, might help when making assessments, but simply avoiding locations just because they are unknown can also be an opportunity lost. Detailed scrutiny - going beyond what you find at face value and not placing over-emphasis on what’s available publicly - is often the key to finding the beacon in a crowded sea. The real experts, who have many years of experience of studying and analysing locations, will tell you that there is no such thing as the perfect location. Upsides and downsides will always exist, therefore identifying prime locations and having preferred and back up locations, should put you in a stronger position and able to make the right move at the right time.

But when all the research is done and there is no stone left unturned, it has to be worth remembering that none of that will really matter without making the effort to establish and nurture meaningful and trustworthy relationships.

At OSX 2018 we are bringing together thought leaders from the Business Services and Technology industries to examine all the critical issues affecting areas such as advancements in technology, general government under investment, the war on talent and new innovation. Access to our extensive exhibition show and networking areas are entirely free over the two days, creating a perfect environment for business leaders and teams to connect, collaborate and create a new, improved future for themselves and their organisations.

We would love to see you there.

To be part of this innovative new event, please contact Kevin Lloyd - klloyd@westrade.co.uk

RE-IMAGINING THE ART OF THE POSSIBLE
LET OUR ACTIVATIONS TEAM SUPERCHARGE YOUR OSX PARTICIPATION – AT NO EXTRA COST!
CONVERGENCE IS THE NEW INNOVATION
BE PART OF THE NEXT GENERATION OF EVENTS
WHO WOULD BE A CIO?
GET READY FOR THE WAR ON TALENT
The New Festival of Ideas, Thought Leadership And Innovation For The Outsourcing And IT Sectors

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